Staff cosmetic brand Lush in the US decided to go to work naked, covered only work aprons, according to Lush Cosmetics in Instagram.
It is noted that thus the staff decided to make the advertisement of their products without packaging.
“35 percent of our products are completely naked, just like some of our staff today,” reads the post.
The company claim that the seller stores did it willingly, wearing only black branded aprons.
Edition Refinery29 explains that thus the company tried to draw the attention of buyers to the harm caused to the environment of discarded packing. She hopes that people who care about this issue, prefer sold without packaging goods Lush Cosmetics.