Despite the fact that financial tools exist on the market not so long ago (it is believed that only 12 years old), their popularity is marked not only investors and users but also researchers who are trying to “dissect” successful and failed examples in search of the “formula of success” of such services.
They identified four essential requirements for Finance application, that will be discussed in the material.
1. Different accounts – one app
The main user requirement to the application is the opportunity to gather in one place any number of Bank accounts, credit and debit cards. The most successful developers understand that. A number of major global applications created in banks, not limited to only internal service, allowing its users to add maps and accounts of any Bank.
Case MOSST remittances: the user can assign the application any number of cards (and their and cards recipient for convenience), can manage them, changing names and having access to the archive of transfers. The app does not distinguish between banks and card users.
2. Informing and alerting
Every year a growing percentage of the traffic generated by mobile devices. To take this into account in developing the application required. It is also important to remember that users are increasingly “live the life” in their devices, constantly checking with them and communicating with the outside world through the gadget.
Accordingly, any important for the user (or potentially important) information should be displayed on his screen. Any notices and notifications, anything – every event in fintech-the application must be promptly and clearly communicated to the user.
Case MOSST remittances: in a recent update of the app got its own “signature” sound notification of received payment to the user, obtaining a translation is also accompanied by a push notification. Soon “your” sound will get almost all notifications from the application. All innovations are designed to improve the user experience and make the process of transferring funds between user-friendly and intuitive.
3. Transfers where/anywhere
Speaking about mobile apps related to the financial world, often used the expression “at fingertips” – at their fingertips, at the fingertips. This means that the entire financial life of the user should be controlled with a touch screen mobile device. Any limitation of the market/controller/common sense, the user will perceive as the mistakes of developers and, accordingly, will delete the app.
You cannot restrict a user wanting to manage their funds: in preparation for the release of the application, you must ensure that it meets all the basic needs of the client and does not impose on him any, even indirect, of restrictions.
Case MOSST remittances: in addition to the lack of binding to a particular Bank, the company-the application developer develops partner network of banks with physical branches (recently joined the “Industrialbank” with 34 branches, soon it will be added about 15,000 customer service points) to allow users to send and receive money transfers not only virtually, but actually to share funds.
4. Unique user functionality
The developer is obliged to understand that in the user’s device already have everything you need and comfortable application. In order to enter the list constantly used the financial application must meet a number of parameters (three of the above characteristics is a fundamental and mandatory): security, ease of use, and, preferably, amusing.
In this case, the user would be ready to “bother” and to install a new app, which it will provide important data with which to manage their finances.
Case MOSST remittances: the developers have introduced a user verification of self and fingerprints, as well as MOSST-tag – the user name that he chooses in the system and under this name communicates with other system users.