Charity flashmob MoneyCanChallenge: why social media users post selfies with banknotes

To the Day of protection of children charity Foundation for children with cancer “Pills” has launched a social media flash mob MoneyCanChallenge.

In order to participate and to help sick children, you need to choose the note that corresponds to the amount of your potential charitable donations, then bend it in half horizontally or vertically, to match any part of the face with the image on the banknote – and take a selfie.

The photograph should be put in with Instagram or Facebook, for example, this text: “Met #moneycanchallenge from @vlad. @marko @tolik @stas when at least one of you will make similar photos and give a call on, I will transfer the money #datablock to help children with cancer”.

The first flash mob #moneycanchallenge joined the founder of the Fund “Tabletochki” Olga Kudinenko. It is already supported hundreds of users of social networks.